In the development of economic globalization, the role of modern enterprise logistics  is becoming increasingly prominent. Modern logistics is a part of the enterprise  supply chain, which is the process of planning, executing, and effectively  controlling the efficient flow and storage of goods, services, and related  information from the origin point to the consumption point in order to meet  customer needs. Modern enterprise logistics informatization is a management  model and innovation that adapts to the requirements of economic globalization  and market integration, fully utilizes information technology and modern methods,  responds quickly to the logistics market, integrates resources quickly, and  optimizes the integration of logistics, capital flow, and information flow.  In recent years, the logistics informatization of foreign enterprises has developed  rapidly and has become an important aspect of leading the improvement of logistics  efficiency for enterprises. In contrast, modern logistics in Chinese enterprises  is still very backward, and the progress of logistics informatization is relatively  slow. Therefore, Chinese enterprises need to accelerate logistics informatization  from six aspects, achieve logistics modernization, and accelerate the improvement  of logistics efficiency.

Accelerate the informatization of enterprise logistics market, build network  logistics and logistics network platform

Enterprise logistics informatization, on the one hand, is the logistics market  and the dynamic development of market logistics demand. It includes the market's  demand for the flow of goods, as well as the demand for relevant information,  services, technology, and other knowledge in logistics activities. On the other  hand, enterprises themselves rely on and demand the dynamic logistics market,  and need to accelerate the realization of their own benefits through logistics  informatization. This puts forward the content of enterprise network logistics  and logistics network construction, through the establishment of two platforms,  to communicate the logistics docking between enterprises and the market.

The so-called network logistics refers to the application of market logistics  informatization through the Internet. The logistics network is the logistics  network established by enterprises. With the rapid development of networking,  enterprises have made rapid progress in collecting, organizing, and utilizing  logistics market information through the internet. Many traditional enterprises  such as General Electric in the United States have highlighted the development  of e-commerce in the information age, and logistics electronicization has become  the main way of global operation and commodity circulation. At the same time,  multinational corporations attach great importance to establishing and developing  logistics networks in global operations and competition, making logistics highly  organized and facility integrated, and jointly occupying and sharing logistics  resources. From the experience of these enterprises, it is important to establish  an information platform for network logistics and logistics networks to ensure  and promote the informatization of modern enterprise logistics markets. Therefore,  on the one hand, it is necessary to accelerate the construction of enterprise  network commerce and logistics informationization platforms, achieve smooth  and unimpeded enterprise informationization, and improve the efficiency and  effectiveness of logistics informationization. On the other hand, to accelerate  the construction of enterprise logistics network information platforms, it  is not only necessary to expand its logistics resources to the global market,  but also to effectively organize logistics resources worldwide, combine enterprise  logistics networks, and form an effective logistics organization and network  system.

Accelerate the informatization of logistics relationship management and establish  a new "chain" logistics model for enterprises
 Chain based logistics, also known as supply chain logistics, is a new type  of logistics operation mode that has developed in recent years. It is a supply  chain system formed by multiple enterprises and industries according to their  own development and needs. It is a strategic alliance formed by modern enterprises  to adapt to market competition and cooperation needs, and can fully exert the  benefits of the logistics market. However, the "chain type" logistics  system is even more inseparable from informatization. Once there is an interruption  or lack of logistics informatization, it may lead to the interruption of the  logistics chain. Intel Corporation recognized the importance of chain logistics  early on and proposed the concept of information technology for logistics relationship  management. With market demand as the core and modern logistics fast, convenient,  and efficient as the starting point, it established a logistics relationship  management information system to monitor constantly changing situations such  as customer needs, enterprise and consumer, upstream enterprises, and supporting  partners, and guide enterprises to improve their logistics relationship management  level. Our enterprises need to deeply realize that the fate of enterprises  is in the hands of customers, and the market is the ultimate determinant of  enterprise profits. The informationization of enterprise logistics cooperation  alliance management has become a part of modern enterprise management.

Accelerate the informatization of logistics distribution and establish an  enterprise logistics support system
 Logistics and distribution informatization refers to the use of modern information  systems and electronic means to strengthen the management of enterprise logistics  chains, form a support system for enterprise logistics, and achieve high efficiency  and benefits in logistics and distribution. The implementation of enterprise  logistics and distribution informatization can systematically and rapidly collect  and process information, data, flow and velocity of various links such as production  manufacturing, raw material supply, commodity sales and consumption through  electronic information technology, and more effectively organize the logistics  and distribution process and coordinate logistics and distribution departments.  In the context of the significant growth of modern enterprise e-commerce and  virtual business operations, it is even more important to develop logistics  distribution and its informatization. In e-commerce, information, logistics,  and payment are the three fundamental supports for the operation of the system,  all of which are indispensable. In contrast, our company's logistics and information  technology development lags behind advanced foreign enterprises. Many enterprises  have not yet established logistics distribution systems, and e-commerce orders  cannot be delivered to consumers in a timely manner, causing many users to  choose traditional logistics forms again. In this regard, enterprises should  accelerate the establishment of a logistics and distribution information sharing  platform involving multiple enterprises and parties, consolidate the foundation  of logistics and distribution informatization, achieve optimal allocation and  fastest flow of logistics resources, and better serve the market.

Accelerate the integration of logistics reputation and informatization to  build enterprise logistics brands

Logistics reputation integration informatization refers to the use of modern  means and methods to instill information about the creditworthiness of logistics  enterprises and products to consumers through trademarks, barcodes, and other  forms. Trademarks and codes are both forms used to express information about  a company and its products, enhancing logistics reputation and integrating  information technology. They are two interdependent components in creating  a company's logistics brand. On the one hand, the establishment of logistics  reputation requires the creation of logistics quality and the improvement of  logistics market credit. Integrity is the foundation and guarantee of logistics  brands. On the other hand, with the rapid development of e-commerce operations  today, virtual management has put forward new requirements for logistics informatization,  which is crucial for establishing logistics brands. This is because e-commerce  has the characteristics of online advertising, ordering, delivery, customer  service, etc. Both buyers and sellers do not meet in person and rely on logistics  to complete the marketing process. In market competition, well-known companies  such as Chunlan, Haier, and Procter&Gamble have incorporated logistics  into their brand building strategies, placing great emphasis on the high consistency  between brand intrinsic quality and external information. Our enterprise should  start with the informatization of enterprise logistics trademarks, barcodes,  etc., implement global quality management of logistics, strive to synchronize  the development of logistics brand enterprises, brand products, and brand trademarks,  and fully demonstrate the logistics brand image through logistics reputation  and informatization.